The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Awa
Agency: FAHRENHEIT DDB / Lima + Pelo Madueño / Lima + Del Mate Producciones / Lima
Client: Andea Water Category: Innovation & Transformation / Innovation in Experiential
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M Category: Innovation & Transformation / Innovation in Experiential
Tough Turban
Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client: Pfaff Harley-Davidson Category: Innovation & Transformation / Innovation in Experiential
3362 Falabella.com
Agency: Leo Burnett Colombia / Bogotá
Client: Falabella Colombia Category: Innovation & Transformation / Innovation in Lockdown
Naming Rights
Agency: No Fixed Address / Toronto + Little Caesars + Jungle Media
Client: Little Caesars Category: Innovation & Transformation / Innovation in Lockdown
XMAS TRACK SAVER
Agency: We Believers / New York + Primo Content / Mexico + Papa Music
Client: AB InBev / Grupo Modelo Category: Innovation & Transformation / Innovation in Lockdown
Award:
2022 Experiential & Immersive Merit Award
Agency:
FAHRENHEIT DDB / Lima + Pelo Madueño / Lima + Del Mate Producciones / Lima
Client:
Andea Water
Title:
Awa
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS22_EX069M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Uncommon Creative Studio / London + H&M
Client:
H&M
Title:
ONE/SECOND/SUIT
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS22_EX070M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client:
Pfaff Harley-Davidson
Title:
Tough Turban
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS22_EX071M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Leo Burnett Colombia / Bogotá
Client:
Falabella Colombia
Title:
3362 Falabella.com
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_EX072M
Award:
2022 Experiential & Immersive Merit Award
Agency:
No Fixed Address / Toronto + Little Caesars + Jungle Media
Client:
Little Caesars
Title:
Naming Rights
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_EX073M